Singapore is about to experience a new wave of fashion and lifestyle—straight from the heart of Southeast Asia. Satueen, the region’s newest multibrand platform, is making its debut this August with a curated celebration of Indonesia’s most authentic and exciting local brands.
From August 25th to 31st, 2025, Satueen will take center stage at Millenia Walk as part of Red-Dot Summer, a vibrant pop-up series hosted by Crane Living. For one full week, fashion enthusiasts, lifestyle seekers, and scent lovers can explore a universe of creativity—all under one roof.
Think of Satueen as more than just a marketplace. It’s a movement. A cultural bridge connecting Singapore with the diverse artistry of Southeast Asia, where every brand carries a story worth wearing, smelling, or bringing home.
The launch lineup is a handpicked edit of Indonesia’s rising stars in fashion, lifestyle, and perfumery. From chic apparel to statement fragrances, from modern craftsmanship to timeless design, Satueen promises a fresh take on what it means to shop local—redefined for a global audience.
Participating names include Nonaetal, World of Make Scents, Fere Verdict, Melé, Elaya, Lustra, Être, Studio Sable, WHSPR, and Aamodini. Each brings something unique to the table, whether it’s minimalist silhouettes, artisanal scents, or lifestyle pieces that carry the soul of Indonesia.
In a world overflowing with fast fashion and copycat culture, Satueen is committed to spotlighting authenticity. The platform isn’t just about shopping; it’s about discovery. Every piece tells a story of heritage, innovation, and identity—woven into Southeast Asia’s vibrant tapestry.
By starting with Indonesia, Satueen sets the stage for its wider vision: to amplify Southeast Asia’s creative voices and connect them with the world. Expect more countries, more stories, and more reasons to fall in love with local.
Whether you’re seeking your next signature fragrance, a wardrobe statement, or simply curious about the creative pulse of Southeast Asia, Satueen’s first chapter begins here.
📍 Satueen at Red-Dot Summer by Crane Living
🗓 25–31 August 2025 | 10 AM – 9 PM
📌 Millenia Walk, Singapore
Come for the brands, stay for the stories. Satueen is here to redefine how the region shops—and how the world sees Southeast Asia.
