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ÊTRE in Paris: Indonesian Scent Narratives on a European Stage

A visitor discovering ÊTRE fragrances at the Asia Perfume Show in Paris

From Jakarta to Paris, ÊTRE brought its Indonesian scent narratives to a European stage at the Asia Perfume Show. Held at the Bastille Design Center in Paris from 23 to 25 September 2026, the event offered three days of discovery and conversation.

Meeting ÊTRE for the First Time

In its reflection on the show, the house celebrates visitors encountering its fragrances for the first time. The photographs capture those small moments of discovery: a scent strip raised, a pause to smell, a conversation across the booth.

Visitors smelling ÊTRE fragrance strips at the Asia Perfume Show

Stories from Their Creator

Founder and perfumer Lygia was there to share the stories and passion behind each creation directly. Her presence made the encounter personal, connecting the fragrances with the person who created them.

Visitors gathered at the ÊTRE booth at the Asia Perfume Show in Paris

ÊTRE’s message closes with gratitude for everyone who stopped, smelled and spent time with the house—a warm reflection on bringing Indonesian perfumery to an international audience.

Discover ÊTRE →

Based on ÊTRE’s Asia Perfume Show reflection. Photographs from the official post.

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